As businesses navigate the ever-evolving digital landscape, email marketing remains one of the most effective tools for engaging audiences, driving sales, and building customer loyalty. With Odoo Email Marketing, companies can streamline their campaigns, personalise communication, and maximise ROI. In this blog, we’ll explore the top trends shaping Odoo email marketing in 2025 and introduce MoonSun, a trusted Odoo partner in Australia, that can help you stay ahead of the competition.
Why Odoo Email Marketing?
Odoo Email Marketing offers an all-in-one platform for creating, automating, and analysing email campaigns. Its intuitive interface, seamless integration with Odoo’s suite of apps, and robust analytics make it a powerful choice for businesses looking to optimise their marketing efforts.
If you’re an Australian business looking for a reliable partner to implement or enhance Odoo, MoonSun is here to help. With their expertise, you can leverage the latest Odoo email marketing tools to transform your campaigns.
Top Odoo Email Marketing Trends to Watch in 2025
1. Hyper-Personalisation with AI
In 2025, email marketing is all about delivering the right message to the right person at the right time. Odoo’s email marketing tools, integrated with AI, enable businesses to:
- Analyse customer behaviour in real time.
- Send hyper-personalised emails based on purchase history, browsing habits, and preferences.
- Automate follow-ups with personalised recommendations.
Why It Matters: Personalised emails have been shown to improve click-through rates by 14% and conversions by 10%. With Odoo, businesses can scale personalisation without adding complexity.
MoonSun’s Tip: As an experienced Odoo partner in Australia, MoonSun can help you set up advanced segmentation and automation to take full advantage of Odoo’s AI-driven features.
2. Automation Beyond Basics
Email automation isn’t new, but in 2025, it’s smarter and more intuitive than ever. Odoo’s automation tools allow businesses to:
- Create multi-step drip campaigns tailored to user journeys.
- Automate cart abandonment emails with dynamic product recommendations.
- Re-engage inactive subscribers with personalised offers.
Why It Matters: Automated emails generate 320% more revenue than non-automated campaigns. With Odoo, you can implement complex workflows without needing advanced technical skills.
MoonSun’s Tip: Need help designing effective automated workflows? MoonSun’s experts can create and optimise email funnels tailored to your audience.
3. Mobile-First Design
In 2025, mobile optimisation is no longer optional. With over 70% of emails opened on mobile devices, responsive design is critical. Odoo Email Marketing’s drag-and-drop editor ensures your emails look great on any device.
Key mobile-first strategies include:
- Shorter subject lines for better readability.
- Optimising images and text for smaller screens.
- Including mobile-friendly CTAs like tappable buttons.
Why It Matters: Emails optimised for mobile users can boost click-to-open rates by up to 15%.
MoonSun’s Tip: MoonSun can guide you in creating mobile-friendly email templates that drive engagement.
4. Data-Driven Decision Making
In 2025, businesses are prioritising data-driven strategies to refine their campaigns. Odoo’s powerful analytics dashboard provides insights into:
- Open rates, click-through rates, and conversion rates.
- Best-performing email templates and subject lines.
- Audience segmentation and engagement patterns.
Why It Matters: Access to detailed analytics allows you to identify what works and continuously improve your campaigns.
MoonSun’s Tip: As a leading Odoo partner in Australia, MoonSun helps businesses interpret their analytics and turn data into actionable strategies.
5. Integration with Omnichannel Marketing
Email marketing no longer operates in isolation. Odoo’s integration capabilities allow businesses to align their email campaigns with other marketing channels, including:
- Social media ads.
- SMS marketing.
- CRM-driven campaigns.
Why It Matters: Omnichannel campaigns have shown to achieve 18.96% higher engagement rates compared to single-channel campaigns.
MoonSun’s Tip: MoonSun can help you integrate your email marketing with the broader Odoo ecosystem for a seamless customer experience.
6. Sustainability in Email Marketing
With environmental consciousness on the rise, brands are adopting more sustainable marketing practices. This includes:
- Reducing the frequency of emails while improving quality.
- Using email campaigns to promote eco-friendly initiatives.
- Emphasising digital over paper-based communication.
Why It Matters: Aligning your marketing with sustainability values can strengthen customer loyalty and brand image.
MoonSun’s Tip: MoonSun can help you craft campaigns that highlight your commitment to sustainability, aligning with consumer expectations in 2025.
7. Advanced A/B Testing
As email marketing becomes more sophisticated, so does the need for testing. In 2025, businesses are using Odoo’s advanced A/B testing features to experiment with:
- Subject lines.
- Email copy and layout.
- Send times and frequency.
Why It Matters: A/B testing allows you to optimise your emails for maximum engagement and ROI.
MoonSun’s Tip: Not sure where to start? MoonSun can guide you through setting up and analysing A/B tests to refine your strategies.
How MoonSun Can Help Your Business Thrive with Odoo Email Marketing
As a trusted Odoo partner in Australia, MoonSun offers a range of services to help businesses make the most of Odoo Email Marketing. Here’s how they can help:
- Implementation: Whether you’re new to Odoo or upgrading your system, MoonSun ensures seamless implementation of Odoo Email Marketing.
- Customisation: Tailor Odoo’s tools to suit your specific business needs.
- Training and Support: Empower your team with the knowledge and skills to use Odoo effectively.
- Campaign Optimisation: Leverage MoonSun’s expertise to create high-performing email campaigns that resonate with your audience.
By partnering with MoonSun, Australian businesses can stay ahead of the curve and unlock the full potential of Odoo’s email marketing capabilities.
Conclusion
Email marketing continues to be a cornerstone of digital marketing strategies, and Odoo Email Marketing is at the forefront of innovation. By embracing trends like hyper-personalisation, automation, and data-driven decision-making, businesses can achieve unparalleled results in 2025.
For Australian businesses looking to implement or optimise Odoo email marketing, MoonSun is the partner you can trust. With their expertise and commitment to excellence, they’ll help you navigate the future of email marketing with confidence.
